The Preservation Of A Legacy

The preservation of a legacy

In the heart of Morocco, jYANN pays homage to the ancient craft of wool felting, expertly blending centuries-old traditions with a fresh contemporary twist. This artistic venture is deeply rooted in the Atlas Mountains' rich heritage, where the finest wool is meticulously sourced. With a range of hand-felted wool products, including women's accessories, bags, and art deco items, jYANN's creations are a fusion of style, utility, and timeless elegance. But jYANN is more than fashion; it's a movement dedicated to empowering local artisans and preserving age-old skills.

wool felt from the Atlas Mountains jyann

Wool Sourcing

At jYANN, our creative process is a journey. We begin high in the Atlas Mountains, where the wool from local sheep forms the foundation of our products. This unique wool is renowned for its quality, warmth, and natural beauty. It is the core of our craft, where we employ an age-old technique called felting. This ancient craft, celebrated for its warmth and durability, forms a vital part of our heritage.

Wool Carding

The journey continues with our craftswomen taking delicate care in the manual carding process. In a world moving towards automation, we cherish the human touch, as they manually comb the wool fibers into a smooth, soft texture. This traditional method not only sustains a rich heritage but ensures the wool retains its natural character. Each step of our process underscores our commitment to both craftsmanship and environmental sustainability.

Wool felting

Wool felting, the heart of our craft, is a transformative process that elevates raw wool into intricate, durable creations. Our skilled artisans take the prepared wool and, with remarkable precision, use age-old techniques to felt it by hand. It’s not just a craft; it’s an art that encapsulates generations of Moroccan tradition and heritage. With each felted piece, we weave a story of the past into the fabric of the present.

Wool Felting

The journey continues with our craftswomen taking delicate care in the manual carding process. This meticulous method, involving the perfect blend of water and olive oil soap, turns the wool into a versatile material, known for its softness and resilience. This traditional method not only sustains a rich heritage but ensures the wool retains its natural character. Each step of our process underscores our commitment to both craftsmanship and environmental sustainability.

Our Owner Says

Each piece reflects the careful attention to detail and generations of pride in quality craftsmanship.

When passion, love for Morocco and its precious heritage, innovation, research and design come together ; the exceptional creation emerges.

I love how practical it is, so beautiful. You’re a collectif of artists, it’s always a joy to wear your designs.

Love the jYANN brand. On my most recent visit to Marrakech got a better appreciation for the sophistication and social impact they play. Picked up a number of items, bags and hats for friends stateside. The recently released winter coat line is super sexy!!