A women thing, from mother to daughter

Chapter 2

Jihane’s deep-rooted passion for style and fashion was ignited at an early age, thanks to her mother’s influence. Jihane’s mother, having traveled to Europe in her twenties and developed a fondness for designer accessories and clothing, became a source of inspiration for her daughter. Fond memories of her mother’s trips to fashion-forward cities like Paris and Madrid, returning home with new garments, left an indelible impression on Jihane.

From a young age, Jihane’s mother named Aïcha instilled in her a love for fashion, engaging her in conversations about style and exposing her to fashion magazines such as Vogue France, Marie Claire, and Paris Match. These magazines became gateways to the world of fashion, where Jihane would spend countless hours immersed in the captivating images and the latest trends. She was especially enthralled by the iconic looks of Princess Diana, eagerly devouring the latest news and fashion features.

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The dreams of a new generation

Chapter 3

As the Creative Director of jYANN, Jihane combines her passion for culture and craftsmanship with her keen eye for design. Each jYANN creation reflects her unwavering dedication to preserving the heritage of Moroccan craftsmanship while infusing it with contemporary aesthetics. Through jYANN, Jihane aims to create unique, high-end accessories that embody the spirit of Morocco and captivate discerning individuals worldwide.

With her role as the Executive Director of jYANN, Jihane’s entrepreneurial spirit and dedication drive the brand forward. She envisions jYANN as not just a luxury brand but a platform that supports local artisans, celebrates their skills, and contributes to the sustainable development of the craft sector in Morocco.

Jihane Boumediane’s journey from the Riad in the Medina to the helm of jYANN represents a profound love for her heritage and an unwavering commitment to showcasing the excellence of Moroccan craftsmanship. Through her leadership, jYANN aims to elevate the artistry of Morocco and introduce the world to the captivating beauty of Moroccan high-end craftsmanship.

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Traveling the world

Chapter 4

From an early age, the founder embarked on a journey of exploration, traveling to leading fashion cities around the world to immerse herself in the rich artistic tapestry they offered. From Paris to New York, Miami to Florence, Cologne, and beyond, Jihane sought inspiration from the cultural treasures housed within museums, libraries, and gardens.

Each city she visited became a wellspring of creativity, igniting her passion and shaping her artistic vision. In Paris, she wandered through the hallowed halls of renowned museums, drawing inspiration from the masterpieces that adorned their walls. In New York, she delved into the eclectic energy of the city, discovering hidden gems in libraries and vibrant street art that fueled her imagination. Los Angeles unveiled a world of avant-garde fashion and innovative design, while Florence captivated her with its rich history and the timeless beauty of its architecture and gardens. Cologne provided a glimpse into the world of contemporary art and design, adding a modern twist to her creative repertoire.

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Preservation & Innovation, a mission within the heart

Chapter 5

As the Creative Director of jYANN, Jihane combines her passion for culture and craftsmanship with her keen eye for design. Each jYANN creation reflects her unwavering dedication to preserving the heritage of Moroccan craftsmanship while infusing it with contemporary aesthetics. Through jYANN, Jihane aims to create unique, high-end accessories that embody the spirit of Morocco and captivate discerning individuals worldwide.

With her role as the Executive Director of jYANN, Jihane’s entrepreneurial spirit and dedication drive the brand forward. She envisions jYANN as not just a luxury brand but a platform that supports local artisans, celebrates their skills, and contributes to the sustainable development of the craft sector in Morocco.

Jihane Boumediane’s journey from the Riad in the Medina to the helm of jYANN represents a profound love for her heritage and an unwavering commitment to showcasing the excellence of Moroccan craftsmanship. Through her leadership, jYANN aims to elevate the artistry of Morocco and introduce the world to the captivating beauty of Moroccan high-end craftsmanship.

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Discover Collection

NEWSLETTER

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