Join the Movement #WEARTARBOUCHE
“Tarbouche” means “Hat” to Moroccans and some other Arab countries.
The Moroccan savoir-vivre has put in years wearing hats at the heart of man’s elegance, a such beautiful tradition which’s directly related to craftsmanship is becoming less and less present in the moroccan society. Our attention goes to that tradition, which we want to revive with Moroccans and Moroccan’s friends abroad.
Since “felting” is a very endangered savoir-faire in the kingdom, in other words, only 6 Artisans still make felt products in the whole Morocco. A such alarming number pushed jYANN to start this journey about felting, to support and to celebrate those left artisans while intending to train a next generation of apprentis.
Wear Tarbouche is a committed campaign that target both women and men, and eventually kids in a further edition (2022). We’re working mind and soul on this “new movement” to bring back the great Moroccan savoir-vivre and show the world how Moroccans used to Do it when it comes to fashion & style.
PLEASE JOIN UP & TAKE PART OF THE MOVEMENT ON INSTAGRAM THROUGHT @JYANNOFFICIAL PAGE and #WEARTARBOUCHE https://www.instagram.com/jyannofficial/