At jYANN, we are not just a luxury brand; we are proud custodians of Moroccan craftsmanship and heritage. With a deep commitment to preserving the art of wool felting, we work closely with the only five remaining artisans in the Kingdom of Morocco who have mastered this ancient technique. Our goal is to innovate and promote sustainability, adding value not only to our products but also to the skilled artisans who bring them to life.

Wool felting is a time-honored craft that holds a special place in Moroccan heritage. At jYANN, we recognize the importance of this traditional technique and its significance in preserving our cultural legacy. We take immense pride in being the sole brand in Morocco dedicated to working with wool felting, ensuring that this artistry continues to thrive for generations to come.

Our commitment to the artisans goes beyond creating exceptional products. We provide them with a platform to showcase their skills and expertise, empowering them to sustain their livelihoods and pass on their knowledge to future generations. Through our approach, we aim to uplift the artisans, providing fair wages and fostering a supportive environment that encourages their continued growth and mastery of wool felting.

We invite you to join us on this journey of heritage preservation and sustainable luxury. Discover the unique beauty and artistry of jYANN, knowing that every purchase supports the legacy of wool felting and the talented artisans who make it possible.