Handcrafted Luxury Bags

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Craftsmanship Legacy

jYANN promotes endangered handcrafts and artisanal workers through a revolutionary and diversified product line. Clothing, accessorizing, and decorating, are the main core activities of our foundation. jYANN offers its clients a wide variety of customized products, ensuring the best quality through a lifetime experience.

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Innovation x Craftsmanship

jYANN Studio in Marrakech



Mes chapeaux que j’ai pris de Jihane m’accompagnent là où je vais, à Tanger comme en Slovaquie, j’adore! Les boites à chapeau en cuir sont magnifiques, Bravo Jihane et Bon vent à ta Startup!

Mounira Bouzid El Alami


jYANN pickle bucket hat

I’m in Love with all jYANN Hats & Bags collection, I felt super confortable wearing them (hats, bags and coats) during our shooting at the Oberoi Marrakech 🙂

Chaimae Atlas
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We work with master wool felting artisans who have honed their craft for generations by having an exclusive wool felting process. We travel to look for the best wool from the Atlas Mountains, choose the silk for the trimmings , and work on each BAG and HAT for up to 3 days for the hat and up to 5 days for the bag. We wanted to create one of a kind accessories that celebrated ancient and rare craftsmanship to ensure reviving endangered wool felting know-how.

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