Timeless Innovation, Timeless Products, We Believe that the Future Vintage is happening Now!JYANN
We believe in Fashion that stays for too long. Our planet, future generation & all the ecosystem need us to be conscience then responsible when it comes to what we wear. Our perspective is ethical & simple “Vintage Things are Forever” which’s how our handcrafted products can be worn by now and later by the next generation despite any trend or any period of time.
To bring the wool together and transform it into a felt item, which is one piece collected by hand without any machine, it really takes time and effort. While watching Artisan working on each item, you can directly feel what he feels about it, They get attached to every creation and they take care of it, the separation isn’t meaningless to them. The majority of craftsmen we work with are in need and do have some life difficulties due to the lack of equity in that sector, but they still do what they do not only for money, they enjoy every sensation when making every single piece. Unfortunately, the new generation is not convinced, because income is low, that’s why we want to boost this segment to create better incomes and encourage young people to follow the training program in the disappearing and endangered crafts such as felt.