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A GESTURE OF AUTHENTICITY

A GESTURE OF AUTHENTICITY

A GESTURE OF AUTHENTICITY

Creativity is the essence of humanity. We’re all united, and close to each other since nature surrounds us whenever and wherever we go. We’ve been given the knowledge and the power of action to live, create, and transcend together. To create is inner, to innovate is deeper a to manifest is greater.

Each creation speaks to itself as long as the observer is aware of what he feels instead of what he sees. We believe in the power of touching to embrace the energy of the creation that is born or made to add value to our lives, it can be a piece of wooden furniture, a plaster sculpture, a breathtaking embroidery or a warm felt hat that brings joy to your journey.

Craftsmanship meets values, dedication & love guide the creator in his work to manifest his dream or his idea and brings it to reality, when and where a spectator can touch it and enjoy it. Each creation is unique and has a high value that goes beyond commercial purposes. Culture, Social, and sustainability make crafts priceless and timeless.

I believe that both time and feelings can be embodied in objects. Artisan shares energy in abundance, He focuses and concentrates his hands for the function of his mind in a very specific way, it’s a form of synchronization that’s given to artists. Usually, the story begins quite before the act or the gesture, it begins inside a person who thinks and who imagines what some fabrics can look like if assembled in a discrete way. Innovation plays a crucial role here by bringing new solutions, new tools, new designs, or new clients to the table.

Innovation is a new way of doing things, frugal innovations occur more often in craftsmanship due to lack of funds that can procure machines that could assist the artisan or a lack of better raw material. Significant innovations across new technologies and product innovation can absolutely add value to people, artisans, and brands.

The gesture of the hand is a common expression but always distinct and unique since each human being is unique and extraordinary made to play a role in the world, each one has its signature and We all contribute to something great that’s the elevation of technics, knowledge & art either by creating or either by purchasing. Seeing, appreciating, and complimenting the person behind the object can all alone bring her or bring him joy and fulfillment. This approach is universal, it supports the laws and reflections of the social cognitive theory developed by the psychologist Alber Bandura.

Authenticity in relationships is similar authenticity in business, both are the same as to the original or the bona fide, and the trustful link between the Artisans and its Creation. They both connect and agree to make something great last for a long time, since the Artisan released the energy and the object does as well which creates a sustainable attachment. Authenticity isn’t just about originality that’s against fakeness or imitation, authenticity is more. It’s the power of touching hearts and mark minds in a timeless way, authenticity brings joy while remembering the past with nostalgia and passion.

Authentic accessories, clothes, home objects, or office furniture is an invitation to live a priceless experience that brings people together in a space to spread good energy, gratefulness, and peacefulness. The quality of the fabric, the great social impact, and the sustainable purpose of each crafts project can make all the difference by offering a great and a real human experience instead of buying a product.

What makes a person or a brand authentic is the ability to touch hearts and minds, remembering the audience that quality, transparency, and sustainability offer the best to us, now and after, in terms of savoir-faire and knowledge that can be both transmitted over space and over time to the next generations.

JYANN

One Comment

  1. Avatar

    This article inspired so much, I’m gonna get back to some DIY. Thanks

    Rita Alaoui
    Sep 7, 2020 Reply

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